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Why Zoë Kravitz Is Perfect For YSL Beauty

Undeniably cool and almost ludicrously beautiful – with Lisa Bonet as a mother, this should come as no surprise – Kravitz is the perfect embodiment of the brand’s rock’n’roll style. A singer and actress – the 28-year-old’s turn in HBO’s hit series Big Little Lies saw her introduced to a whole new audience – she has cheekbones worthy of a campaign of their own, and a confidence that chimes with the spirit of the Parisian fashion house. “YSL Beauty has always been one of my favourite brands. Their ability to combine the chicest of styles with a raw edge has always been to me one of the best ways to express yourself through fashion and beauty,” Kravitz said in a statement. “Nothing is forced, nothing is fake but everything is bold, strong and unafraid. I’m very excited to work with this legendary and timeless company”.

Zoë Kravitz for YSL Beauty

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